MSW Consulting LLC is an Indigenous-owned consulting firm founded by Kristen Upham (Amskapi Piikani / Blackfeet), who brings nearly thirteen years of experience in leading global digital initiatives at Amazon.
Kristen played a pivotal role in developing Amazon Seller University, a digital education platform that supports millions of entrepreneurs worldwide, generating over 100 million views annually. Additionally, she founded the Amazon Indigenous Seller Program and later served as the Indigenous Business Development Leader for Amazon Worldwide, where she expanded opportunities for Indigenous communities within global e-commerce businesses.
Today, MSW Consulting collaborates with organizations and businesses to design scalable digital platforms that foster education, entrepreneurship, and technology advancement, ultimately benefiting Indigenous communities and enhancing their participation in e-commerce businesses.
MSW Consulting assists clients in designing scalable systems, digital platforms, and economic infrastructure that enable organizations and Indigenous communities to thrive in the digital economy.
Our services include:
• Designing digital platforms and learning ecosystems
• Launching and scaling e-commerce businesses
• Developing community-centered technology strategies
• Building data-driven systems that support growth and impact
• Preparing businesses and organizations for retail readiness
• Developing enterprise infrastructure that supports long-term growth
• Designing supplier diversity systems that expand economic participation
• Bridging institutions and Indigenous economies to create new pathways for opportunity
Structural Readiness
MSW Consulting also supports organizations in building the structural foundations required to scale successfully in competitive markets.
This includes:
• Margin architecture to ensure sustainable pricing and profitability
• Supplier integration to support operational efficiency and partnerships
• Catalog strategy to optimize product positioning and marketplace performance
• KPI alignment to ensure teams and systems are driving measurable outcomes
Our work focuses on building mechanisms that scale, empowering individuals, businesses, and institutions with the knowledge, tools, and infrastructure needed to succeed in a rapidly evolving digital landscape.
MSW Consulting partners with:
• Indigenous organizations and nonprofits
• entrepreneurs and small businesses, including e-commerce businesses
• technology and innovation initiatives that focus on digital platforms
• economic development programs
• organizations building digital learning platforms to support Indigenous communities.
Whether you are launching a digital initiative, building digital platforms, or expanding your e-commerce businesses into new markets to support Indigenous communities, MSW Consulting is eager to learn more about your project.
Kristen Upham Founder and Principal Consultant MSW kristenu@morningstarwoman.com 206.755.5930
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